When it comes to establishing a brand identity on Facebook, you always hear about Facebook pages and only occasionally hear about Facebook business groups. Through these groups, businesses can empower their associates or employees to engage socially as catalysts for the brand. Facebook groups are a social tool to improve your social media marketing and make things easier on various fronts.
Also Read: B2B Marketing with Facebook Ads
Facebook Pages vs. Groups
Having different characteristics and features, Facebook groups and pages can be used for different purposes to achieve the same common goal, that is brand recognition and growth. Facebook pages allow page owners to add call-to-action buttons (such as Book now, Learn more, Sign up etc.) as well as apps and services to make it more convenient for customers to order a product, get a quote or make a booking. You can use Facebook ads to boost your page likes and posts. Another way to increase likes is to Buy Facebook Page Likes. While pages have had a built-in feature for analytics (called Page Insights) for a very long time, the feature has recently been added to groups. On the other hand, Facebook groups can be used to create polls, post documents or even buy and sell. You can also interact with the members via group chat.
When creating a group on Facebook, you are required to set your own policy. Decide if you want anybody to join the group and non-members to view the posts, or if you want to be selective and keep things private. Since Facebook is a quite large and active platform, marketing managers are advised to choose the group setting thoughtfully to avoid security risks. They can choose from the following settings:
- Public: Any user can join or be added by a member
- Closed: Any user can ask to join or be added by a member
- Secret: Users have to invited or added by a member
To create a successful group for your business, you should post things that will result in more interaction among group members and with your content. Here are some ideas that you can use to create and deliver custom content for the group:
- Tutorial videos
- Question/Answer session through Facebook live