Facebook has become an essential requirement for business growth. If your business does not have a presence on the network, then you are missing out on the opportunity to reach your prospects. Even the smallest of brands today make use of Facebook’s advertising platform to increase their reach and conversions. Here is what you need to do to run successful ads on Facebook.
Goals and Objectives
Before you start running an ad on Facebook, the important question to ask is what do you want your ad to do? Do you aim to get more engagement? More sales? More followers? Also, you can Buy Facebook Page Likes to increase followers. Regardless of what your marketing goal is, Facebook advertising can be used to fulfil all the objectives. For instance, if you want more people to click on your website, you should run a traffic campaign. Similarly, if you want to generate sales, you can run a conversion campaign. Some of these objectives are further divided into subobjectives, such as the engagement objective, which includes more likes, comments or shares as subobjectives. Having a particular goal in your mind can help you determine the success of the ad.
Facebook has more than 2 billion active monthly users who are quite diverse; from CEOs to high-schoolers, almost everyone can be found using the network. This means that you can definitely find your target audience on Facebook. In case you are not sure about who your target audience is, you can use the platform’s advertising tools to create a custom audience, people connected to your page or lookalike audience. For instance, if you have a good number of page likes, but you want to convert them to customers, then your target audience becomes the users who have liked your page. In the same way, if you do not have that many followers, but have a customer list, you can upload the list to Facebook. The platform will generate a lookalike audience with users having similar interests to people in the list. In addition to this, Facebook also allows you to create different ads for different segments of your audience. This enables you to target a large number of yet specific users.
Also Read: 3 Facebook Ad Formats for Excellent Returns
A/B Split Testing
Marketers often make mistakes when they are marketing the first time; this is why A/B split testing is recommended to run successful ads on Facebook. It refers to running different variations of the same ad to determine what works and what does not. If you do not know what to test for, you can start by testing ad images and ad copy. Once a good number, usually 100, of users have seen the ad, you can turn off the ads that have higher costs per click. Keep doing this until you are left with only ad. This is the most effective ad. We recommend you start with 3 images and 3 copies to create a total of 9 varying ads. When you have figured out the best image-and-copy duo, you can start testing other elements, like audiences, placements, headlines and buttons.
Re-targeting and Re-marketing
Facebook retargeting refers to using the data obtained from the tracking pixel to run special personalized ads for users who clicked onto your website but did not make a purchase. Did you know that only 2% of the customers make a purchase when they first visit an online store? Hence, retargeting lets you create and run specific ads for the 98% of the people who showed an interest in your products and brand but did not convert. In retargeting ads, your audience are the people who are already familiar with your brand. You can convince them to purchase your product by running a special sale or offering a promotional discount. This is quite cost-efficient as you do have to run the promotion for your entire audience, just a few website visitors. With Facebook retargeting, you have the opportunity to convert valuable leads into loyal customers.