Instagram will soon be introducing an in-app purchase. Making it easier for both, marketers and buyers. This new feature will allow marketers to sell their products in the app itself. It is currently being tested with a few selected brands only.
Pages with access to this feature will have a checkout button added to their Instagram. You will be able to proceed to checkout directly on the page without the hassle of going to the brand’s website. You will also be given an option to choose your size and colour.
You will only have to enter your information once. Customer information will then be saved in the app. This makes it easier to shop and easier to sell for both buyers and marketers. Customers will also receive an update regarding their purchase via Instagram.
How is it Beneficial for Marketers?
Checkout on Instagram not only helps sell your products within the app, but also generates revenue like never before.
Previously, you could measure the success of your brand by tracking URLs and likes received on each post. Now however, the in-app-purchase will give you the exact number each product is generating.
This will likely take social media marketing to a whole new level! According to SEJ, checkout on Instagram is currently only available for people in the US.
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