Facebook is a great platform for B2C marketing as markets can promote sales, offer discounts and retarget customers who have already purchased from you. But did you know Facebook advertising can be used to benefit B2B marketers as well? Marketers can make use of the platform and its features to generate increased knowledge and awareness of their services and products. They can reach out to company decision makers, advertisers and other individuals involved in a company’s buying process.
Also Read: Using Facebook Groups for Business
Reaching out
Having an optimized Facebook page for your brand is an excellent way to start with B2B marketing. The page allows you to connect will all your fans at a time and share your content. To increase your fanbase and followers, you can Buy Facebook Page Likes. However, having a Facebook page with a strong base may not be enough as you are limited to the users following you. With more than two billion users on Facebook, you would want to reach a much broader audience than the number of your followers. Hence, you need to go for Facebook paid advertisements that can help you target all sorts of prospects. Your ads can appear in users’ newsfeed or in the sidebar as sponsored content, depending on what you choose to pay for.
Custom Audiences
One of the best features of Facebook advertising is that it allows page owners to upload email addresses and target users attached to them. To select a custom audience, go to campaigns and under campaigns you will find the audiences tab. Select the option for Custom Audiences and select customer list. You can also select customized audience to target potential followers without wasting money and time to advertise to existing followers.
B2B Work Categories
You can use Facebook ad targeting options to target people based on their age, gender, geographical location as well as other profile features, such as a major life event or employment status. This can be very useful to reach out to entirely new prospects and introduce them to your brand. You can use the feature to target employees of specific companies. B2B marketers can also target specific job titles, such as project managers, entrepreneurs etc. With the life event category in the ad targeting option you can choose audience based on when they started working for a company.
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