Are you worried about spending more on social media than your marketing budget allows? It is very common for marketers to overspend, especially if they are running a lot of Facebook ads. Hence, many people Buy Facebook Page Likes instead as they are cheaper and quicker. However, if you are worried about the costs of your Facebook ads, then here are a few tips to reduce these costs.
Relevance Score
You might have noticed a relevance score that is provided on every ad campaign that you run. The score tells you how relevant the ad is to your chosen audience. While the exact algorithm that Facebook uses to calculate the relevance score is unknown, it is clear that positive interactions such as clicks, saving, and engagement improves the score. On the other hand, if a user hides the ad, your relevance score decreases. Facebook has a policy to prioritize ads that have higher relevance scores and might even lower the cost-per-click for these ads. Therefore, you should be watching the relevance score of all your campaigns and adjust the ones that have scores on the lower end.
Also Read: Using Facebook Groups for Business
Click-through Rate
Maximizing the click-through rate (CTR) will increase your relevance score and decrease the cost of your Facebook ad. Some of the most effective ways to improve CTRs are:
- Use appropriate call-to-action buttons; sometimes, “Learn More” drives more clicks than “Shop Now”
- Keep the frequency of the ads as low as possible
- Write a simple and easy to comprehend ad caption and description that does not leave the users confused
- Always go with desktop newsfeed ad placements
Audience Targeting
Running a highly targeted ad campaign gives marketers a distinct advantage. Since they know who exactly they are targeting, they can create ads and come up with offer that the audience will like. You can use various options to target your custom audience based on their age, location, gender, interests and even behaviors.
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