Facebook has become the most popular social media advertising platform, where more than five million businesses are create ads to reach their target audiences. It is an excellent way to boost website traffic, increase sales, generates leads and conversions and improve page likes. Also, you can Buy Facebook Page Likes to enhance the credibility of your page. However, if you have worked with Facebook ads, you must have notices that not all campaigns perform at the same level. While some give pretty good results, others underperform due to poorly targeted audience, wrong bidding method, ad fatigue, seasonality etc. Nonetheless, in the light of these reasons, we provide you some effective tips on how to make your Facebook ads perform better.
Brand Searches
A well-targeted campaign can get you excellent results by reaching out to the right audience and converting them into customers, as well as, increasing the number of people who search for your company on Google. You will be surprised to know that the a lot of users look for the brand name on Google after they see an ad on Facebook. In fact, according to WordStream, advertising on Facebook can result in 34% increase in brand searches. The reason for this is many people who see your ads are interested in the offer, but do not know about your company. So, instead of clicking on the ad, they search for your brand name to get the information they want. Make sure you clearly mention the brand name in your campaigns. This will strengthen your marketing message while presenting you as a reliable brand. Moreover, when you target your brand name as a keyword, you get better results in terms of click-through rates and conversions.
Also Read: Advertising a Collection of your Products on Facebook
Ad Headlines
A catchy headline or title is the next step of using your brand name as a keyword. In fact, a unique headline can be more memorable than the name of the brand, and result in higher number of direct searches. For instance, Fundbox, a famous American tech and finance company, used the headline “Turn invoices into cash” for their ad and the viewers of the ad actually searched for “turn invoices into cash”, “turn invoices into cash company”, “invoice to cash” and several other similar terms. The company’s headline is so catchy and to the point that it provoked many searches and led to easier conversions. Also, the brand captioned the ad as “ Get rid of Net payments. Fundbox will advance cash for your outstanding invoices.”, which further explains the ad headline, providing the interested users with some more useful information.
Retargeting
By running retargeting ads, you can further strengthen the connections between Facebook and Google. However, retargeting is a lot more than just displaying the same ads to all your past visitors. In fact, the best ways to use retargeting is cross-platform. What this means is you can retarget the users who got to your website from Google on Facebook. Specifically choose the users who landed up on the website through a search ad and target them with exactly with what they were searching for. Although, it sounds a bit tricky, the technique is pretty easy and effective.
Lookalike Audiences
As an experienced marketer, you must be familiar with how targeting a Lookalike Audience for your ad works. Usually, advertisers choose their top users or customers as a seed and base their Lookalike Audience on that. However, you can make an even better use of the feature by creating an audience based on what your website visitors were searching for. In some cases, you might find yourself struggling to create a high-quality because the audience does not display homogenous behaviors. While in other cases, you may end up getting good result with your top Lookalikes. You will be able to reach more people who are similar to the users who searched for what your products. However, you need to be careful that you don’t target the same people twice, as users in this Lookalike audience can be part of your regular Lookalike audience.
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