Facebook’s change in the newsfeed algorithm has left many marketers confused about what content to share to drive more engagement and generate traffic. Also, to increase your page reach, you can Buy Facebook Page Likes. Facebook aggressively focuses on video content and prioritizes it in the newsfeed. Here are three more reasons to use video content in your Facebook marketing strategy.
Videos are Engaging
Did you know that an average of 2.27 billion monthly users actively interact with Facebook on recurring basis? And on daily basis, videos on Facebook receive an estimated 8 billion views, which makes it a hundred million hours of video watched each day. This explains the need to add videos in your content marketing strategy. Videos are an easy medium to communicate effectively and get emotional engagement, especially if they are on Facebook. This is evident from the fact that Facebook video ads receive a significant amount of engagement. In fact, according to a social media website, videos on Facebook get a lot more interactions than the same content shared on YouTube. Hence, engagement is more about the platform you are using as people come to Facebook to engage.
Also Read: 6 Ways to Create Compelling Content on Facebook
Videos are Compelling
According to marketing studies, consumers say that they better recall the content they have watched in a video as compared to what they read online. Various researched are conducted that showed that a majority of users would rather a watch a video about something than read an article about it. Consider the example of Nike, a very popular athletic apparel brand. It is a widely recognized brand with nearly 32 million likes on their page. As Nike’s tagline says their aim is to bring inspiration and innovation to every athlete in the world, they share videos that inspire and innovate. One of their videos, through which they promoted girl empowerment, received 1.2 million views and more than 11,000 shares on Facebook. Another video shared by the brand showed marathon runners breaking world records, while creatively featuring and illustrating the athletes of different disciplines in a single video. What make Nike’s video strategy effective is that the content of the video is not entirely promotional, it gives a positive valuable message to the audience. For followers, it is more about how the video made them feel rather than the brand sharing the video or product shown in the video.
Another great example of video content can be seen on Red Bull’s Facebook page. It is renowned energy drink company and a prevalent sponsor of extreme sports, like skydiving, racing etc. Red Bull’s strategy to drive engagement is to produce thrilling video content that captivates the audience. Their content is compelling enough to make people react to, comment on and share it. This eventually increases the reach of the posts.
Video drive more Traffic
When comparing video content with other content types, the statistics show that videos outperformed static images and text by 1200% and generated 135% more organic traffic in 2017. Word of mouth and organic reach are considered as the most effective and authentic ways to create brand awareness and get your content viral. Since videos perform better organically, they can exponentially increase brand recognition, generate leads and conversions. The are some of the most challenging marketing outcomes to achieve but with high-quality video content, you can get better outcome in less time.
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