We understand how tough Facebook advertising can be. And it is getting tougher every day as more or more brands are using it to promote themselves. It has become quite challenging to reach the entire audience due to a lot of traffic. Also, to increase your reach, you can Buy Facebook Page Likes. However, there are two crucial aspects of a successful Facebook ad campaign: a great design and laser-focused targeting. Here we talk about how to create a compelling ad design to grab users’ attention and create a desire for your product.
The key to getting more clicks on your ads is to grab audience’s attention through powerful visuals. A right image is enough to attract the eye and instantly get you clicks. Hence, make sure you select the image carefully and choose something that will stand out in the crowded newsfeed. To make the images more attention-grabbing, go for Instagram-like filters on your pictures. Be creative and humorous but ensure you don’t publish anything that is too strong or offensive or something that goes against Facebook’s rules. Not complying to the rules might get your ad rejected.
Also Read: Advertising a Collection of your Products on Facebook
Logical and Emotional Sides
When it comes to buying and selling, our emotional side plays a more significant role than the logical side. While a simple list of features and specifications is good enough to convince the rational and wise self in the individuals, it may not have any impact at all on their emotional self. The emotional side does not care about features; it looks for benefits. For instance, why do people want to be a millionaire? Do they just want money or are they looking to adopt the beneficial lifestyles that comes with being rich? Similarly, customers don’t buy products just because of the features, they buy it to solve a problem and make their lives better. Therefore, when you design your Facebook ads, don’t forget to address both, the logical and emotional, side of the users.
Trust and Credibility
Trust and reliability are the fundamentals of any business. Whether you are convincing a prospect to purchase your product, establishing a business relationship or collecting email addresses from customers, you cannot succeed unless you build trust and credibility. Often users turn down the ads that do not look credible, classifying them as spammy. When you highlight the benefits and features of your products, do not over-promise or lie about anything.
Psychology of Colors
If you are unaware of the psychological powers of different colors, then you are missing out on an effective advertising strategy. According to a study, 90% of the opinion we have about a product can be because of its color. Here are some science-backed facts on how people perceive colors:
- Older people prefer colors like blue, purple and green
- Younger audiences like yellow, red and orange more
- A lot of people have a strong dislike for the orange color
When designing your ad copy and choosing colors for the visuals, spend some time to think about the market you are selling to, giving consideration to their likes, dislikes, preferences and expectations. The same color psychology can be seen in big companies. For instance, Apple represents neutrality, design sensibility and calmness, where Facebook represents dependability and trust.
Faces in Images
Did you know that according to a study by Caltech (2005), there are particular cells in our brains that only fire when they see a face? In addition to this, a well-known psychological concept, called pareidolia, causes humans to look for faces in everyday accessories and objects. The takeaway is that people love to see faces, which is why you should include them in your ads. By adding a face in your ad copy, you humanize your products and get the audience attached to them. For instance, the cereal boxes often feature cartoon characters, which gradually makes you develop a preference for the brand. Add faces in your ad designs to make them more effective.