With more than 2.07 billion active monthly Facebook users, it can be quite challenging to make the right audience notice your brand’s presence and follow you. So, how do you get users to know about your brand on Facebook and like you? One of the quickest and easiest ways is to Buy Facebook Page Likes. However, not every business has the budget for that. Worry not, here are some tried, tested and effective ways to get engaging fans on Facebook.
Create an Interactive Page
Simply put, if you want to collect Facebook likes, you need to have an interactive page that consistently posts good quality content. A Facebook page has various components that should be complete, on-brand and professional. The About section is a place where you can provide significant key details about your business. Include things like the date your company was founded, major milestones your brand has achieved and what makes you different from your competitors. This information builds brand credibility and can help convince potential followers that the page is worth liking.
Moreover, Facebook also views a page having a profile picture and cover photo as more credible, which will give you an advantage in the Facebook algorithm and make more users see your posts. A cover photo and profile picture create the first visual impression of the brand on Facebook. This year, Facebook introduced a more dynamic and interactive option as a cover video, which has same dimensions as a cover photo and is twenty seconds long.
Also Read: Using Facebook Groups for Business
Increase Page Visibility
No matter how interactive or interesting your page is, if users cannot find it, they cannot like it. There are a few things to do to increase your page visibility. Use your brand’s name as the title of the page without including any unnecessary keywords. Additional irrelevant keywords can make your page look spammy and not a legitimate presence of your brand. A vanity URL or username that appears in the page’s web address should be relevant to your brand and consistent with your handle on other social media networks, so that it is easier for followers on other platforms to find you on Facebook.
To make it easier for customers and website visitors to connect with your brand, you can add Facebook Like and Follow buttons on your site. This will provide more visibility for the page on your website or blog. Also, don’t forget to include a link to the Facebook page in your email signature and newsletter. People who are already communicating with you via other channels, like email, are very likely to be potential Facebook fans. Your goal is to make it easy for them to find your brand and connect with you on Facebook.
Cross-promoting your content is another great way to increase your page visibility. You can post a link to your Facebook page content on other social media channels. Instead of directly asking users to like your page, you can promote a video or infographic that is Facebook-specific content to highlight the value of the page. Shared Facebook posts increase your chances of getting page engaging page likes by boosting the organic reach. Also, a share is an indication that users felt strongly about the content and were motivated to share it with their friends. This results in more credibility and higher reach.
Often brands limit their promotional activities to the online world. However, you can include you Facebook page link on your business card and corporate stationary. If you host any events, make sure to add the link on your signage. Individuals who are already interacting with your company in real life are more likely to desire to connect with you on Facebook as well; you should make it easier for them to do so.
Post Relevant and High-Quality Content
According to Facebook’s recommendation, you should share “short, eye-catching and fun-to-read” content to get attention and make your posts more likeable. It was revealed in a study published in the journal of Management Science that photos receive a lot more likes on Facebook as compared to text-only posts. You can create and post a unique infographic that provides valuable information relevant to your brand.
Furthermore, a compelling headline is a key element get users’ attention on your posts. When coming up with a headline, make sure to avoid anything that seems like a clickbait. Instead, go with something informative. Use a clear and accurate headline to appropriately tell what the post contains and what should users expect to read.
Even though you are on Facebook and have created a page to promote your brand, you need to understand that users like their feeds informative and entertaining and not pushy or packed with sales pitches. This means you should avoid posting content that is only promotional. According to a survey, followers on Facebook do not like posts that direct users to download an app or purchase a product without giving out any other valuable information, reuse content from advertisements and direct people to participate in a contest without providing any context of its relevance to the user. Posts like these are less likely to be seen and consequently, less likely to be liked because Facebook restricts organic reach for pages that are very promotional.
Post and Engage Consistently
According to Facebook, “being consistent in the type and quality of content you post can help users know the kind of messages to expect from you.” Consistency is another key factor associated with greater number of page likes and higher post engagement. You can create a content calendar to schedule posts in advance. This will help you in keeping your Facebook content consistent organized. However, before you schedule your posts, it is beneficial to find out the time at which you can receive the highest positive response. This will require a little research, as different things work best for different brands and pages. You can post on various times and determine which posts have a higher reach. Generally, the optimal times for posting content on Facebook are 12 pm to 3 pm on weekdays and 12 pm to 1 pm on weekends.
Furthermore, if you want more users to like your page, make sure you are responding properly to those who already do. Unanswered or inappropriately answered questions and comments on a Facebook page can be a major deterrent for potential new followers. Since Facebook is a social network, being sociable is essential to make your page more likeable. Get social and engage with other brands that belong to the same niche but are not your competitors. A simple like or comment on their posts can draw their attention towards your brand and open up ways for cross-promotion. In addition to this, Facebook Groups are an excellent place to look for potential followers and find people who are passionate about topics related to your brand niche. Make sure your posts in the group are helpful and informative and not just promotional.
Learn from Facebook Insights
Analyzing your Facebook page insights can help you get a clear idea of your existing followers as well as determine ways to target future followers. You will be able to identify the posts with the highest reach and engagement; this information will enable you to come up with more content like that to receive more likes and comments. The in-depth reports, statistics and graphs and charts in the Facebook Analytics can help you learn from your mistakes, and as a result, amplify your success. You can post content and practice marketing strategies that receive the best responses from your audience and avoid the ones that receive the worst response.