Newsfeed ads can attract more attention as compared to other ad types on Facebook because of their bigger size and their location in the user’s feed. With this type of ads, you have more chances of getting engagement than right column ads due to their native advertising features. You can use the newsfeed image ads to raise awareness for your brand, product or service as they show specific details, as well as gain more likes for your page. Also, you Buy Facebook Page Likes if you do not have the budget to spend on ads. Nonetheless, newsfeed image ads on Facebook are usually less expensive and generate a handful of clicks and conversions if setup correctly. Here are some tips on how to effectively creates newsfeed image ads.
Relevancy
To obtain the best returns from your ads, it is important to make sure that they are relevant to the people you are targeted. If the viewers who see your ad do not find it interesting enough or relevant to them, they will not click through, and thus, not convert and purchase your products or services. For instance, you will not show an ad for engagement ring to women who are married. Facebook launched the relevance score feature in February 2015, which reviews the ads and scores is based on the relevance of ad image, copy and destination page. The higher the relevance score, the more favorably your ad is treated by Facebook and the better returns you can get.
Also Read: Advertising a Collection of your Products on Facebook
Value Proposition
It suggested that you keep the text to a minimum as too much text can be overwhelming, and viewers are not likely to read all of it anyway. This is why Facebook ads that have a lot of image text are shown to a less number of users. In fact, if your ad contains more than 20% of the text, Facebook can limit your ad impressions or even, reject the ad altogether. Focusing on your value proposition is highly important. With two much text, the ad will be cluttered, and viewers are likely to scroll pass it. A solution to this to crop your image tightly around the area where you have written the most important content, that is your unique value proposition. Moreover, another idea is to use some specific words that can grab attention, such as “Free”, “Win” or “Sale”. Also, you can write the most important content in bold and italic as it adds a dramatic effect and emphasizes on the unique value proposition.
Colors and Contrasts
You need to design the image keeping in mind the colors and contrasts. Research shows that bright and vibrant colors can catch the eye better. Also, placing the image against a contrasting background can make Facebook users stop scrolling. Considering Facebook’s blue and white color scheme, using blacks, whites and blues can make the image blend in the background and be missed. If your product or logo is blue or white, then make sure to add some bright colors; a contrasting background can make the ad stand out.
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