Facebook continues to be the king of all social media networks. While initially it was meant to be a channel where people could connect with friends and family, it has now grown into a great platform where businesses can market themselves through self-promotion and interaction with the prospects. To get started with marketing on Facebook, you need to have a page representing your brand and a good number of users following you. You can also Buy Facebook Page Likes to increase your page followers. To make things easier for you, here are some of the things that can help improve your marketing performance on Facebook.
Boosted Posts
Whether you are sharing just text, or a post full of pictures and videos, there is no way you can reach your entire followers organically. This is because of the Facebook’s newsfeed algorithm update. The new algorithm prioritized content from friends and family, rather than from brands. Content from pages appears less often on the users’ newsfeeds. Hence, we recommend going for a paid marketing strategy. Facebook allows marketers to boost their posts for as little as $1 a day so that they can get their message across the right audience. Besides promoting specific posts, boosting posts can help improve the overall growth of your page in terms of page reach and followers. You can include a CTA button on your boosted post which will direct users to a specific page on your website or a landing page.
Also Read: 4 Ways to Make your Facebook Ads Perform Better
Ad Formats
Over the course of years, Facebook has introduced several updates for its advertising formats. Since a majority of people use the network’s app on their smartphones rather than its desktop version, the ad formats have changed their specifications for ease of use on smaller devices. According to a research, ad formats that are rich in media, such as carousel ads and video ads, tend to perform better than the simple and traditional image ads. In fact, carousel and collection ads also have a lower cost. Although it may vary depending on the industry, newer ad formats on Facebook usually generate better results. Video ads are another way to boost your campaign performance. Did you know that video content on Facebook receives three times more engagement as compared to content on YouTube? However, we suggest that you try multiple ad formats to and see which one provides the best return on investment. This will help you determine what type of format needs to be used more often.
Emojis and Hashtags
What makes Facebook and other social media platforms so interesting is their ability to adapt to the changing trends. From emojis and GIFs to slang and hashtags, Facebook is always following the latest trend. As a marketer, you can use these trends to you benefit. A published study states that more than 70% of the people in the US regularly use emojis while communicating online. In fact, a research claims that the use of emojis makes the text more receptive. According to the network’s own research, a simple use of an emoji in a post can expand reach and improve engagement by 57%. Hence, brands should make it a practice to use emojis in their posts. Another wonderful aspect of social media marketing is the use of hashtags. The feature has resulted in the rise of various movements and campaigns. Brands can use hashtags in their posts to boost increase visibility; which will eventually improve brand reach and engagement rate.
Campaign Optimization
Since Facebook is the largest and most widely used social media network, you will find thousands of brands on the network trying to reach out to their existing and potential customers. Each of these brands use different marketing techniques to achieve their objectives. Facebook makes this task easier by providing a list of available optimizing options. You can pick a campaign objective from a number of objectives. Furthermore, marketers can also go for automatic ad optimization, such as to encourage users to click on a call to action button or increase views on a specific webpage. This feature enables pages to get their ad deliveries optimized automatically to reach the desired objectives.
Updated on
