Facebook ads are the cheapest, highly optimizable and most easily trackable form of online advertising. This is why we see a huge number of businesses trying to build a strong presence on Facebook through ads. Here are some key tips on creating more effective Facebook ads.
Advertising Goals
Unless you are well aware of what do you want your ads to do, you cannot run successful ads. Do you want to increase sales? Generate more engagement? Increase your followers? In case you didn’t know, you can also Buy Facebook Page Likes to increase followers. No matter what your advertising goal is, the platform offers various ad objectives to choose from. For instance, if you want more users to click on your website, you will run a traffic campaign. Similarly, if you want to generate sales, you will run a conversion campaign. Furthermore, the main objectives are divided into subcategories, like following are the three types of engagement campaigns.
- Page ads are run for more followers
- Post engagement ads are run for more likes, comments and shares
- Event ads are run for promoting an event.
Having a particular goal in mind can help you determine the success of your ad.
Eye-Catching Visuals
No doubt, a picture is worth a thousand words. And thousand words are a lot, especially when you are restricted to a limited number of characters. Also, images are way better at grabbing the attention of the users. If your ad does not contain an image, a potential customer is very likely to scroll right past it without reading the text. Hence, to prevent losing valuable customers, you need to include bright, clean and excellent quality visuals in your ads. It is important to ensure that the image contains less than 20% of text; else Facebook will show the ad to a fewer audience. Pick an image that is relevant to your brand as well as to your target users. Additionally, videos are an excellent way to convey your information in an effective manner. With Facebook’s auto-play feature, there are more chances to get engagement on videos. Avoid sharing a video that relies on sound because 85% of Facebook videos are watched without sound. Whether you are including an image or a video in your ad, try choosing visuals that have bright colors, good resolution and feature people’s faces. This is because humans tend to pay more attention to faces.
Also Read: Advertising a Collection of your Products on Facebook
Facebook Re-targeting
Facebook retargeting is a great way to reach users who clicked on your website but did not make the purchase through running special ads. Did you know that only 2% of the customers make a purchase when they first an online store? Through retargeting you can create specific ads for the 98% of the people who showed interest in your products but have not converted yet.
Landing Pages
The potential of landing pages in generating leads is often underestimated. A landing page is a web page with a lead capture form to obtain the visitors’ information. With landing pages, you can not only convert visitors into leads, but also collect information about who your target audience is. To make people reach your landing page, you should make the ad copy interactive and convincing enough to make them click. Don’t forget to add relevant call to action buttons. Moreover, you may also have to offer something valuable in exchange for user information, such as discount coupons, free consultations, free e-book downloads etc. This will increase your chances of converting visitors into leads. It is important to ensure that the landing page is mobile-friendly, because more than half of your audience be clicking onto the landing through their smartphones.
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