Whether you are setting up a Facebook ad to generate more sales or get more likes, there are certain things that you need to pay attention. Speaking of likes, did you know you can buy Facebook page likes at a very low cost? To ensure that your ad campaign is effective enough to generate the results, we suggest you take some time out to go through this guide.
What do you Aim to Achieve?
The objective of your ad is the most important part of a campaign. All elements of an ad, from headline to the image, depend on what your goal is. However, after taking the dozens of steps required to launch a Facebook ad campaign, marketers often forget why did decide to run the campaign in the first place. From finish to start, make sure your final product is well-aligned with your initial goal. Considering that there are plenty of options for Facebook ad types, it is not uncommon for marketers to get distracted by new tools and cool features when setting up a campaign. They idea is to have clear goals identified and laid out before you run an ad so that you can go back and refer to that at every step. The goal of the campaign helps you select the ad objective and ad type as well allow you to create KPIs to measure your performance in a better way.
Who is your Target Audience?
Doesn’t matter how creative you get with your ad copy, if you are not targeting the right audience, you are most likely to not experience the success you expected. In fact, you will only end up wasting your money. Before you start running an ad campaign, the first step is to identify who you are targeting. Your target audience is directly related to your campaign goals and objectives. Here is what you need to know when choosing the target audience:
- Whether you are targeting new fans, current ones or both
- Running A/B tests on some different audiences to see which ones give the best results
- Pay attention to the specific parameters that need to be identified, such as gender, age and location.
Are the Text and Visuals Balanced?
Did you know that Facebook has a rule that restricts the advertisers to only include 20% text on an image? It is known as Facebook’s 20-percent rule, and it punishes marketers for ads with excessive text. Before you hit the go button, spare some time to review your ad’s appearance. How does the ad look? Does it deliver the actual message without breaking the 20% rules?
What is the Frequency?
Audience does not appreciate when they are bombarded with the same ad over and over again, which is why you need to review your ad settings to determine the ad frequency. Make sure you are not over-indexing the audiences, as it can result in fatigue and negative feedback. With that being said, it is important to know that you can show your audience remarketing ads. This will help get the same message across in a different manner. Since the warmer audiences tend to be more receptive to a message, remarketing ads can help drive engagement and conversions for you.
Is the CTA Strong Enough?
Yet another most important element of your ad is the call to action. Is the CTA convincing and strong enough to make people click? Think from your audience’s perspective, would you potentially interact and hit the CTA button on your campaign. If you wouldn’t want to click, then you need to do a bit of rework before you run the campaign. The directness and brevity of a well-written CTA will focus on the more important aspects and remove the distractions. Here is how you come up with an effective call to action:
- Use persuasive text
- Keep the clear and concise
- Include strong visuals
- Make them action-oriented
- Create a sense of urgency
- Make them easy to locate
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