One of the simplest ways to generate engagement on social media through your website is to embed Facebook buttons on your home page, headers, footers or blog posts. Currently, Facebook allows marketers to choose from four different buttons on their developer site. Here is a description of each of these buttons and how they can be used effectively.
Like Button
Did you know that Facebook users generate about 4 million likes every minute? Adding a like button for your page on your website can help users quickly and easily share their feelings about your content. Also, you can Buy Facebook Page Likes if you are struggling to get followers for you page. All you need to do to add the button is choose a style and then click on ‘get code’. The social media platform automatically generates two different code snippets that can be placed on specific areas on the website. the first snippet has to be placed in the header of the site, whereas the second one can be dragged into any webpage where you want a Like Button. Depending on the liking opportunities you want to give your users, the button can be placed anywhere; however; just make sure you do not over do it and place the button next to every content.
Share Button
While liking a post is the most basic form of engagement for a Facebook user, it is sharing the content that requires more personal attention and is considered positive engagement. By adding Facebook’ Share button on your website, you allow users to add messages to the link they are sharing on their timeline or in group comments. According to Facebook’s recommendations, you can use the native dialog for Android and iOS. Moreover, the Share Button offers the customers a chance to actually advocate for your company by describing why they are sharing your posts; what to they like about it, and their thoughts and opinions about the content. However, users can also simply copy and paste the link without adding any comments.
Also Read: B2B Marketing with Facebook Ads
Send Button
The Send Button works somewhat in the same way as the Share Button; however, the only difference is that the send option is for those users who do not want to share the content directly on Facebook but prefer to express their thoughts through a private message on Facebook or in an email. The social media network enables marketers to adjust the height and width of the Send Button along with referral tracking codes and absolute URL. To add the Send Button on your website, simply select the URL of the webpage you want to send and paste that snippet in the code configurator on the developer website to receive your code.
Save Button
This fourth button that can be embedded on Facebook was previously a Follow button, which has now changed to the Save Button. The Save Button allows the followers to save items or service on their private listings to view it later or share with their friends. For instance, if a customer views and likes a product on your website but are not sure about buying yet, they can hit the Save Button and buy it later. In addition to this, the Save Button also informs followers when you are adding any promotional deals for certain products. However, before you add the Save Button on your website, you will have to set up a product catalog first.
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