The type of content you share on social media network plays a crucial role in building your fanbase and driving engagement. Every platform has its own features, audiences and layout, which is why different content types perform well on different platforms. For instance, posts that can get you more likes and comments on Facebook may not get you same attention on Instagram. Also, to increase likes on Facebook you can Buy Facebook Page Likes for a very low cost. Nonetheless, here is our guide to help you decide what to share on Instagram and Facebook.
Company Events
Is your company planning to host a charity event, did you recently attend an important conference or are you invited to a dinner? Regardless of the occasion, telling your audience about the events your company participates in increase engagement, enhance brand-customer interaction and humanize the brand. Instagram is a perfect platform to post event-related pictures. You can post pictures, share videos or create a story in real time to let your audience know and feel how things are going. Once you are done with the event, you can even create a photo album on Facebook tagging your employees and team members.
Also Read: 5 Types of Questions to Ask to Increase Post Engagement
Company News
When sharing any news update about your business, your first choice of platform should be Facebook. This is because the platform is text-based, which increases the chances of your update being entirely read by the audience. While Facebook is more suitable for providing important information, Instagram can be used to reinforce the information. For instance, if one of your outlets is closed down for reconstruction, you can make a Facebook post sharing the news while uploading pictures of reconstruction in progress on Instagram.
Curated Content
When it comes to curating content, Facebook is a great platform. You must have noticed that a majority of the content that pages share on Facebook is not original. It is usually curated news, blog posts or other content being shared from other accounts. On the other hand, Instagram is all about sharing original photos and videos. Any kind of original photo or video that represents your brand or is relevant to it in any way should be posted on your brand’s official Instagram account. But if you need to emphasize more on text rather than picture, then we suggest going for Facebook, as captions accompanying pictures on Instagram are often ignored. However, there can be situations where a piece of content can be shared on both platforms.
Image Contests
Similar to other type of contests, image contests are also set up to create brand awareness, increase customer participation and generate engagement. Since Instagram is the king of visual content, it is an ideal platform to hold an image contest. Also, Instagram is known for producing the highest engagement rates. When running an image contest on Instagram, you can make use of hashtags to keep track of contestants. However, with your Facebook account you can promote the contest and help direct traffic to your Instagram account.
Updated on
