Whether you own a B2C company or a B2B startup, with Facebook advertising you will notice more than 5% increase in your marketing results. Did you know that 96% of social media marketers consider Facebook as the most effective online advertising platform? It is an excellent network to promote your brand, reach out to new users, convert them into followers and eventually into loyal customers. Also, you can Buy Facebook Page Likes to get followers for your Facebook page. Nonetheless, here are seven more ad types that you can use to your benefit.
Facebook Marketplace Ads
Used for buying and selling products within a network, Facebook Marketplace allows advertisers to create Marketplace ads. These ads are ideal if you want to attract users to your website who are searching for a specific product. Marketplace ads are available in both, image and video formats, where the recommended resolution for the image is 1200 x 628 pixels, with a minimum width and height of 600 pixels. You can upload images in JPG and PNG formats. As for the videos in Facebook Marketplace ads, go for the highest possible resolution, with an aspect ratio between 9:16 and 16:9 in .MP4 and .MOV formats, which should not exceed file size of 4GB and video length of 240 minutes. The text needs to be 125 characters, with 25 characters for headline and 30 characters for link description.
Also Read: Here Is All You Need To Know About Facebook Ad Types (Part 1)
Audience Network Native, Banner and Interstitial Ads
This is an excellent type of ad for you if you are trying to reach out to users on other valuable places through Facebook. Audience Network ads can be used for banners and interstitial ads. You can be assured that your content will appear on trusted websites. The ads support both, image and video formats with images having a minimum width of 254 pixels and height of 133 pixels. It is important to know that images that contain 20% or more text can result in failed delivery.
Sponsored Message Ads
A perfect way to re-engage and interact with the people who messaged you on Facebook but did not convert are Sponsored Message ads. However, with these ads you can only target those users with whom you have existing conversations. Also, ads on other placements will be turned off. Sponsored Message Ads allow including images, which should have a recommended resolution of 1200 x 628 pixels, with a minimum width of 254 pixels and a height of 133 pixels. Facebook recommends an aspect ratio between 9:16 and 16:9, which will be cropped to 1.91:1 with link.
Facebook Messenger Ads
While scrolling through Facebook Messenger’s homepage users are displayed sponsored ads between conversations. For obvious reasons, these ads are called Facebook Messenger Ads. The ad format is only available for images and can be placed exclusively on the Messenger app. While the image needs to follow the same guidelines as other ad types, its minimum height and width needs to be of 133 and 254 pixels respectively.
Facebook Collection Ads (Including Canvas Ads)
The best way to showcase a collection of your products is to use Facebook’s Collection or Canvas Ads, that offer highly visual browsing features within the ad placement. Although the ads are only available for Facebook feeds, they allow for a cover photo to display various products. When users click for the full-screen version, they are directed to Facebook canvas, where they can have a scrollable mobile engagement experience to get more information about the brand. The minimum height and width of each image needs to be 600 pixels, with a maximum file size of 30MB. In addition to this, you can also incorporate multiple videos in Facebook Collection Ads. The videos should have a recommended resolution of at least 1200 x 628 pixels, with a length of 120 minutes or less.
Facebook Instant Article Ads
If you want to promote a blog post, a website or article or any other piece of content across Facebook, you need to go for Instant Article Ads on the platform. The ads allow links to load quickly make the content interactive. Moreover, Instant Article Ads can also be placed with the articles. The ad format is available for both, image and video, and the same recommended guidelines are to be followed as other formats.
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