Are you worried about not getting enough traffic on your website or sufficient likes on your Facebook page? You can Buy Facebook Page Likes to increase your followers. Another one of the most effective ways to increase click-through-rates and drive traffic to your content is the use of call-to-action buttons. Facebook offers call-to-action buttons on video posts, link posts as well as directly on a page cover image. Since there are several different types of call-to-action buttons, you need carefully select which one to place and where. Consider your link objective, that is, what do you want users to do after clicking on the button. Who are your target audience; page followers, prospects or qualified leads?
Shop now
This is the most aggressive of all call-to-action buttons in terms of user experience. The key to success of the button is to show it to the users who are in the last step of the sales funnel. You can use it to target page followers and users who have visited your website in the last fifteen days, as well as users who had abandoned an online shopping process.
Also Read: 4 Awesome Advertising Features on Facebook
Sign up
This button is ideal to generate leads that can eventually turn into sales. However, since users have become mindful of their online privacy, they are sometimes reluctant to share their personal data, also they might think that signing up would mean receiving a lot of promotional emails. To overcome this, you need to use the “Sign Up” button with clear explanation of what the subscription entails. For an effective use of the call-to-action button, you need to make sure to do the following:
- Make your landing page look good and easy to read
- Do not include too many fields in the sign-up form since more fields means lower engagement
- Show and describe clearly the product or service being offered
Learn More
This call-to-action can be very effective to drive traffic as it activates curiosity, which is a very important user motivator. But its ambiguity can also be negative as many users avoid clicking on the “Learn More” button if they do not know the clear purpose of their actions. Effective use of the button requires two things:
- A clear message explaining why do users need to click on the button
- A link displaying some interesting enough content to create curiosity
Updated on
